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Smart mobile marketing agency Digitonic hires former SDI director



Smart mobile marketing agency Digitonic has appointment Raymond McGovern as its first operations director as the company’ targets further growth in North America and India.

The former Scottish Development International and Scottish Enterprise executive has 20 years’ experience in helping to deliver global growth for Scottish and UK businesses. His brief will be to develop an operations strategy for the business.

Last year, Digitonic grew from 16 to 26 staff in its Glasgow headquarters as it picked up new customers in the USA and Canada and expanded in the financial services sector. It also launched a cricket content and marketing team in India, one of the high-growth global markets it has targeted, and offices in London and New York. Digitonic has also commercialised its own technology such as the conversational marketing tool Yapper and mobile messaging platform mDoc.

McGovern left his post as international networks director for SDI in October and has extensive experience of US and Canadian markets from his time there.

He said: “This is a really exciting time for the business. I’ve already made strong inroads with the team and can see that we have brilliant platforms from which to drive fantastic results for Digitonic.  I am very much looking forward to what I’m sure will be an exciting 2020.

Digitonic CEO Grant Fraser said: “Raymond is an exceptionally strong communicator – he understands how to support teams in meeting performance outcomes in parallel with motivating colleagues to be their best. His experience of working and living in North America for nearly a decade will be of great benefit to the company’s international growth plans.

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“We’re thrilled that he has come on board at a particularly important time for the business and feel confident that he will help us to meet and exceed all goals for 2020 and beyond.”



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