Fashion

Slick Stitch acquires DollyMix Boutique for undisclosed sum


New York – British apparel personalisation business Slick Stitch has
announced it has acquired children’s wear personalisation company DollyMix
Boutique for an undisclosed sum.

Slick Stitch, which works with brands including Nike, Adidas and Tesco
and operates across the U.S., Europe and Asia, has acquired
Manchester-based DollyMix.

Commenting the acquisition, Slick Stitch CEO Inder Jain said: “DollyMix
is a unique business rapidly built through social media and key online
influencers. Kaan and Farren have done a fantastic job building such a
great business so quickly, hats off to them.”

Regarding the future, Jain added that this deal means “a perfect
strategic fit with the rest of our B2C e-commerce portfolio servicing a lot
of the same demographic and we can’t wait to start working with the great
team in Manchester to realise the massive international potential of the
business.”

Meanwhile, Kaan Selcuk, DollyMix managing director, added: “Joining
Inder and his team is a dream come true! Together we can now fulfil our
full brand aspirations and become the UK’s largest online personalisation
business. The technology and fulfilment models we now have access to will
mean our customers will receive an unparalleled service proposition giving
us a true edge over the competition.”



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