Millions of Sky TV and broadband customers are set to pay more from April as the telecoms giant introduces a hike in prices, but can avoid doing so if they leave outside of the minimum term of their contracts – penalty free.

Alternatively, customers can call up Sky to haggle.

Last week, Sky announced bills for out-of-contract customers will increase by £2.50 per month, a sum of £30 more every year.

TV customers with original, variety or box set packages will pay £1.50 extra every month, while Sky Sports customers will pay an extra 50p per month.

However, the company said those on its new TV packages launched in December will not see an increase in price.

Sky broadband customers could see bills rise by £1.01 per month.

“Not all customers will see their bills increase with many Sky products remaining at their current price and, for some products, this will be the first increase in two years,” said a Sky spokesperson.

“We continue to invest in content, products and services that our customers love, offering both new and existing customers great value and more choice through flexible packages.”

Bills for out of contract customers will go up from 1 April.

Sky is currently sending letters to its customers notifying them of the changes. It said customers who do not hear from them by 23 March are not affected.

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