- Robyn Turk
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Following a successful first year in business with its
New York City location, innovative retail concept Showfields has that
it will open a new store in Miami in May 2020.
As with its original location, the Showfields Miami will
demonstrate the next generation of brick-and-mortar retail by inviting
consumers to discover emerging brands through immersive and
experiential shopping concepts. Showfields welcomed over 250 thousand
visitors into its New York City store in 2019, introducing them to
over 100 brands showcased throughout the year in a 14,000-square-foot
space. At the same time, the retailer helped digitally-native brand
partners to navigate physical retail.
“We believe that Miami sits on the intersection of art and retail,”
Showfields’ chief real estate officer and cofounder Amir Zwickel
explained in a statement. “We are excited by the crossover of both our
existing NYC customers and an international audience that may not have
the exposure to the brands that we currently showcase. Miami is a city
on the rise and ranked as one of the largest growing cities in the
U.S. ripe with art, culture and more. We are thrilled to be part of
this incredible ecosystem.”
The Miami location will take up a 14,300-square-foot space over two
stories at 530 Lincoln Road in South Beach. Showfields will feature
completely new roster of brands in pop-up shops or activation spaces
that range from 60 to 400 square feet. Among the 40 to 50 brands, a
few who already signed on include Swedish watch brand Daniel
Wellington and natural beauty brand Each & Every.
Showfields Miami will be designed with experiential elements to
keep consumers engaged throughout the shopping experience. These
include an indoor/outdoor food & beverage concept and speakeasy bar, a
theater for live performances, piercing stations and tattoo
parlors.
“Over a year after opening our first location, we have had the
privilege of learning many things. One of those things is the
importance of becoming a home for the local community of entrepreneurs
and artists and not only being a destination for shopping and
discovery,” Zwickel continued. “The future of retail in Miami is not
just about holiday and Art Basel, but about creating a vibrant space
that lends itself to the amazing city that is Miami and the incredible
things that are being built there.”
Image: Showfields
