Shock Absorber recognised by ISPO

Shock Absorber recognised by ISPO

Shock Absorber, the UK’s number one sports bra brand, has been
recognised by ISPO, the world’s leading sports business network and largest
trade fair for sports business.

ISPO, a seal of quality for the sporting goods industry, has named Shock
Absorber as the winner of the Base Layer category for its Ultimate Run Bra
Padded, which features a dry action system for breathability, keeping the
wearer dry, while an Infinity-8 support system counteracts the breasts’
figure-of-eight movement during exercise to reduce breast bounce by up to
78 percent.

Heather Nogueira, Hanesbrands Head of Marketing UK and Ireland said in a
statement: “We’re delighted that the Ultimate Run Bra Padded has been
recognised by ISPO as a high quality product for the sports industry. We
developed it with performance at the forefront, so to be honoured in such a
way by the sports and outdoor community is truly incredible.

Shock Absorber recognised by ISPO

“All Shock Absorber products are developed in line with extensive
research in partnership with The University of Portsmouth to ensure
irreversible damage to the breasts when active is prevented. We are
continuing to innovate to ensure our product line is even more effective
for sports and outdoor activities and hope to build on this success in

Images: courtesy of Shock Absorbers


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