Seven in 10 people believe their partner has selective hearing, according to a poll.
Respondents said men were more likely than women to conveniently not hear what their partner had said.
Men “will not hear’” what their partner is saying on seven occasions a week, which makes 388 times a year, according to those asked.
It claimed women choose not to listen six times a week or 339 times a year.
Experts from Scrivens Hearing Care, whose research marks Hearing Awareness Month, advised caution as a partner not replying could be the result of hearing problems.
More than half of the 2000 UK adults polled said they were concerned their partner’s selective hearing could be a result of genuine hearing difficulties.
Four in 10 said they knew for certain their other half struggles with their hearing.
Scrivens senior hearing aid audiologist, Kirran Saimbi, said: “Most of us will have experienced ‘selective hearing’ – either being the accused or the accuser.
“Joking aside, ‘selective hearing’ could be a sign of hearing loss.
“Left ignored, hearing loss can lead to isolation, depression and there is evidence of a link with dementia.”
Six in 10 said their spouse had a tendency to watch TV or listen to the radio with the volume turned up high.
Four in 10 participants said their partners gets frustrated during social gatherings because they struggle to hear properly.
The poll found a third did not konw free hearing tests and NHS hearing care services are available in many high street locations, such as opticians.