- Robyn Turk
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Global sportswear brand Sergio Tacchini has announced a new
ownership structure. entrepreneur Stefano Maroni, Twin Lakes Capital
LLC and B. Riley Principal Investments LLC will now own and operate
the company originally founded in 1966 tennis player Sergio
Tacchini.
Maroni will hold the position of CEO and lead the brand’s relaunch,
with Lee Feldman of Twin Lakes Capital serving as chairman.
In the relaunch, Sergio Tacchini’s global creative direction will
be helmed by American designer Dao-Yi Chow, who is best known for his
brand Public School, which he founded in 2008 with Maxwell
Osborne.Chow holds several CFDA awards and has previously served as
creative director for DKNY.
As global creative director for Sergio Tacchini, Chow will oversee
all aspects of the brand’s new visual and design identity. This
includes the creation of new apparel, accessories and footwear
collections across both menswear and womenswear
“I am honored to have been entrusted to lead the creative vision
for a company with a legacy and heritage as rich as Sergio Tacchini,”
Chow said in a statement. “I fell in love with tennis at an early age
and now having the opportunity to re-imagine Sergio Tacchini into a
modern lifestyle brand is a dream come true.”
Chow’s first line for the brand will be for the Spring/Summer 2020
season. It will demonstrate the revamped brand identity, which is
described in a statement as “a tennis-inspired lifestyle collection
for men and women which will be available exclusively at select
retailers.
