- Dale Arden Chong
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Italian footwear company Sergio Rossi will be reintroducing its men’s
line at Pitti Uomo’s next men’s presentation in January.
According to Fashion Network, the label will work on a series of
bestselling styles from the women’s line to reinterpret them for its men’s
clientele with more masculine interpretations.
Sergio Rossi’s men’s line was discontinued in 2015, when its chief
executive officer, Riccardo Sciuotto geared the brand’s focus towards
women’s shoes. However, after reorganizing the company and consolidating
its women’s line, Sciuotto finds that the label’s next move it to relaunch
its men’s shoes.
The brand has enlisted a dedicated team, which includes a designer who
previously focused on women’s shoes and a stylist specializing in men’s
shoes, to create new styles for the upcoming presentation.
Image: Sergio Rossi Facebook
