Lifestyle

Selfridges’ 2019 Christmas windows are futuristic and even Santa is metallic


Cinderella’s ball gown (Picture: Matt Writtle)

There are few things that signal Christmas is nigh: the Coca-Cola advert on the telly, mince pies in the office/home, and stores getting all the tinsel out

And none do it like Selfridges.

The department store goes all out every year during the festive period as keen shoppers await the spectacular displays in the windows.

But the wait is over for this year as Selfridges has just unveiled its Christmas 2019 views and it’s looking very futuristic.

‘Future Fantasy: A Christmas For Modern Times’ is the theme across all its store windows in London, Birmingham, Manchester and even online.

Gone are the days of the red Santa Claus we know and love because Selfridges has given the old man a makeover.

He is now a metallic silver.

Each window is either a symbolic representation of a well-known fairytale (or an element from them), but reimagined in a new way.

You can expect to journey into the Enchanted Forest, meet Rapunzel, spot the Princess and the Pea, and marvel at Jack and the Beanstalk.

Santa’s got a brand new look (Picture: Matt Writtle)

Also included in the windows are forest creatures, Goldilocks, a magic doorway, wardrobe, and mirror.

Selfridges hopes to usher in ‘the next generation Christmas’ – an interplay of old and new.

But there was a lot of work behind each window – at the London store alone, it has taken a multi-specialist team of over 500 hours to plan the display over the past year

More than 100 people put together the windows, working non-stop rotated shifts for the past 10 days.



What goes into the Selfridges windows

  • Over 85,000 Christmas baubles, with many reused from existing displays
  • Snow globes across all stores each contain over 40kg of biodegradable confetti
  • 13,000 paper decorations hung across the stores’ ceilings
  • A giant 1.5 tonne, 13 meter-high mirrored Christmas tree hangs in the Oxford Street store’s central atrium – it will come alive through a dazzling lighting show projected on its surface
  • Over 100 metres electric cabling was used to install the handrail atrium decoration framing the giant Christmas tree
  • 5km of handrail garland installed around the store
  • Over 100 bespoke mirrored Christmas trees in London alone
  • Over 15,000 metres of LED lights decorate the dense spruce foliage and handrails inside and outside the London store

So get your cameras out, it’s going to be pretty Instagram worthy.

Here are some of the windows on display:

Each window displays the fantastical (Picture: Matt Writtle)
You may recognise some fairytale favourites (Picture: Matt Writtle)
Or elements from childhood classics (Picture: Matt Writtle)
Can you guess the inspiration behind this one? (Picture: Matt Writtle)
Or this? (Picture: Matt Writtle)
A giant’s foot (Jack and the Beanstalk) (Picture: Matt Writtle)

MORE: Costa’s Christmas menu and festive cups are here

MORE: The best Christmas markets for 2019 so you can get your festive trinkets





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