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League/Tournament Brands:
- Gaming chair maker SecretLab has signed a partnership deal with T1 Entertainment & Sports (T1).
- Secretlab will provide gaming chairs to T1 teams across all of its competition categories and sell a chair embroidered with T1’s new logo.
- T1 is attracting a number of partnerships since becoming a joint venture with Comcast Spectator, including PC memory card brand KLEVV.
T1 Entertainment & Sports (T1) has named Secretlab its official chair sponsor for all of the organization’s competing categories.
Secretlab has created a red and black, T1 branded gaming chair that will be provided to players for training and competition. The T1 edition chair will also be made available for purchase at a later date. The deal was brokered by Lagardère Sports.
The deal with Secretlab is the second brand partnership in a matter of days, just as T1 Entertainment & Sports received regulatory approval and appointed a CEO. The joint venture between SK Telecom and Comcast Spectacor launched with combined $41M USD funding from Comcast and Highland Capital.
On Oct. 23, T1 announced a partnership with memory card brand, KLEVV.
Secretlab sponsors a number of esports teams including Astralis, Cloud9, and Team Secret. In addition, the chair manufacturer is the official gaming chair of several tournaments including the League of Legends World Championship Series (LCS), The International, and StarLadder Major Berlin 2019.
