A Scottish brewing company will be appearing on the new series of Dragon’s Den this Thursday in search for £120,000 of equity funding to grow their business.
Glasgow-based Genius Brewing will be appearing on the BBC One series to pitch for investment.
FIlming of the TV series was interrupted by the pandemic last year, with co-founders Jason Clarke and Charlie Craig due to film in Manchester in July, but lockdown restrictions postponed production until September.
Clarke said: “As a former TV director, I wasn’t fazed by the filming environment, but pitching to the Dragons is another matter.
“When the lift doors open and you’re suddenly faced by Peter, Deborah, Touker, Tej and Sara, the pressure is definitely on.”
Craig, the company’s operations director, said: “It’s well known the Dragons like to drill into your numbers and so we prepared thoroughly – turnover, margins, you name it – so with the cameras rolling and the Dragons firing questions left and right, there was certainly no place to hide.”
Launched in 2018, the company recently pivoted and started selling its product from its own website and through Amazon.
Around this time last year, former Molson Coors chief executive Mark Hunter and Edinburgh hospitality boss David Wither made undisclosed investments in the company and joined its advisory board.
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