- Robyn Turk
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Scotch & Soda is delving into the fashion rental trend with an
upcoming rental service specifically for menswear.
While rental is not a new concept to Scotch & Soda— the Dutch
fashion company offers its womenswear through Rent the Runway— the
company is tapping into a market that has been overlooked by other
retailers.
Womenswear rental options are becoming quite vast, with rental
retailers including Wardrobe and FashionPass bringing together rental
options from numerous brands, and rental subscriptions offered to
women directly from brands including American Eagle, Ann Taylor and eventually Urban Outfitters.
Menswear, on the other hand, has no large-scale rental option.
Scotch & Soda’s service, Scotch Choose will be virtually without
competition when it launches in September, especially as the company’s
customer base is already about 60 percent men, according to
Cheddar.
“We strongly believe that subscription model is the way young
people today shop. Just the way young people do not want to own cars,
they don’t want to own ー they want newness, freshness,” North American
CEO of Scotch & Soda Ari Hoffman told Cheddar.
Photo: Scotch & Soda
