Scooter Braun has made his first comment since Taylor Swift was cleared to perform her earlier hits at the American Music Awards this Sunday.

The 38-year-old businessman took to Twitter to share a simple message about kindness on Tuesday morning.

The 29-year-old pop megastar Swift claimed on Twitter days ago that Braun and business partner Scott Borchetta banned her from playing her back catalog at the annual event which will be honoring her as the Artist of the Decade.

Man with the plan? Scooter Braun (seen in LA October 2018) has made his first comment since Taylor Swift was cleared to perform her earlier hits at the American Music Awards this Sunday

Man with the plan? Scooter Braun (seen in LA October 2018) has made his first comment since Taylor Swift was cleared to perform her earlier hits at the American Music Awards this Sunday

'Words to live by': The 38-year-old businessman took to Twitter to share a simple message about kindness on Tuesday morning

‘Words to live by’: The 38-year-old businessman took to Twitter to share a simple message about kindness on Tuesday morning

Shaking it off? The 29-year-old hitmaker seen performing in Shanghai, China last week

Shaking it off? The 29-year-old hitmaker seen performing in Shanghai, China last week 

Braun shared an image of text which read ‘kindness is the only response’ along with his own caption ‘words to live by [smile wide emoji]’

This came a day after news that Swift had been cleared to perform many of her earlier hits by both Big Machine and Dick Clark productions to perform Shake It Off among other signature tracks according to a statement released on Monday.

It read: ‘The Big Machine Label Group and Dick Clark Productions announce that they have come to terms on a licensing agreement that approves their artists’ performances to stream post show and for re-broadcast on mutually approved platforms.

‘This includes the upcoming American Music Awards performances for Thomas Rhett and former Big Machine Records recording artist Taylor Swift.’

Interesting turn: Swift (pictured in concert in July) was cleared to perform many of her earlier hits at the American Music Awards this Sunday according to a statement released on Monday

Interesting turn: Swift (pictured in concert in July) was cleared to perform many of her earlier hits at the American Music Awards this Sunday according to a statement released on Monday

It has always been made clear that Taylor could perform the songs during a live broadcast but the real issue would come after it aired on television.

It was all cleared up in the statement as it continued: ‘It should be noted that recording artists do not need label approval for live performances on television or any other live media.

‘Record label approval is only needed for contracted artists’ audio and visual recordings and in determining how those works are distributed.’

'Recording artists do not need label approval': It has always been made clear that Taylor (seen in March) could perform the songs during a live broadcast but the real issue would come after it aired on television

‘Recording artists do not need label approval’: It has always been made clear that Taylor (seen in March) could perform the songs during a live broadcast but the real issue would come after it aired on television

TMZ also reports that Swift won’t have to pay the licensing fees to allow her to perform Shake It Off at the AMAs, with Dick Clark Productions making the payment for licensing and rebroadcasting that is standard for any awards show.

In a strange twist, DCP released a statement that claimed they had no involvement in the statement Big Machine Records made.

‘At no time did Dick Clark productions agree to, create, authorize or distribute a statement in partnership with Big Machine Label Group regarding Taylor Swift’s performance at the 2019 American Music Awards,’ the statement began. 

‘Any final agreement on this matter needs to be made directly with Taylor Swift’s management team,’ the statement concluded.

Wishful: Braun is hoping Borchetta will 'calm down' in the contentious business affair

Wishful: Braun is hoping Borchetta will ‘calm down’ in the contentious business affair 

Big Machine Records released an amended statement of their own, which began, ‘The Big Machine Label Group informed Dick Clark Productions today that they have agreed to grant all licenses of their artists’ performances to stream post show and for re-broadcast on mutually approved platforms.’ 

‘It should be noted that recording artists do not need label approval for live performances on television or any other live media. Record label approval is only needed for contracted artists’ audio and visual recordings and in determining how those works are distributed,’ the BM statement concluded.

TMZ has also reported on Monday that Swift’s passionate fan base, known as ‘Swifties,’ have been making death threats towards Braun and Big Machine’s Borchetta.

The threats have reportedly been sent through multiple mediums, including social media, texts and emails, with Scooter’s wife and young kids mentioned as targets.

Braun’s Ithica Holdings building in Nashville was shut down last week due to some serious threats, and the authorities have been notified.

Sources also claim that this is not the work of ‘loud-mouthed kids,’ there are several adults making threats as well. 

Beauty: Taylor pictured at the MTV VMAs in New Jersey back in August

Beauty: Taylor pictured at the MTV VMAs in New Jersey back in August

This comes just a day after it was reported that Scooter Braun ‘is frustrated’ with the way he’s coming off amid the latest ongoing controversy involving Swift, who said he and Scott Borchetta are blocking her from performing her hits unless she stays silent about them.

The 38-year-old music manager ‘is frustrated because his name is being dragged in the mud,’ a source told E! News Sunday, and he’s displeased with how Borchetta has handled the issue with Swift, 29.

Braun, whose clients include Justin Bieber, Ariana Grande, and Demi Lovato, ‘hasn’t taken part in these negotiations,’ the source told the outlet.

The source added that Braun ‘doesn’t run Big Machine or have operational control of’ the company, and is hoping Borchetta will ‘calm down’ in the contentious business affair. 

‘This fight with Taylor is not something Scooter agrees with,’ the source said, adding that Braun has reached out to Swift but she won’t return his calls.  

Swift last week said she will be unable to perform a planned medley of her greatest hits at the American Music Awards next Sunday where she is due to receive Artist of the Decade; and has also allegedly denied permission to use her old songs on a Netflix documentary that has been two years in the making.  

Borchetta, who owns Swift’s original label Big Machine Label Group, sold the rights to her previous material to Braun this past summer. The music manager acquired rights to Swift’s old music in what she described as her ‘worst-case scenario.’ 

Tension rising? Braun is displeased with how Borchetta has handled the issue. They were snapped in June upon making their deal

Tension rising? Braun is displeased with how Borchetta has handled the issue. They were snapped in June upon making their deal 

The feedback came after Swift took to social media with a post captioned, ‘Don’t know what else to do.’

In it, she said: ‘Guys – It’s been announced recently that the American Music Awards will be honoring me with the Artist of the Decade Award at this year’s ceremony. 

She continued: ‘I’ve been planning to perform a medley of my hits throughout the decade on the show. Scott Borchetta and Scooter Braun have now said that I’m not allowed to perform my old songs on television because they claim that would be re-recording my music before I’m allowed to next year. 

‘Additionally – and this isn’t the way I had planned on telling you this news – Netflix has created a documentary about my life for the past few years. Scott and Scooter have declined the use of my older music or performance footage for this project, even though there is no mention of either of them or Big Machine Records anywhere in the film.’

Swift said about a forthcoming Netflix documentary that she announced Thursday: 'Scott and Scooter have declined the use of my older music or performance footage for this project'

Swift said about a forthcoming Netflix documentary that she announced Thursday: ‘Scott and Scooter have declined the use of my older music or performance footage for this project’

On Thursday, she shared that she has faced obstacles since then.

‘Scott Borchetta told my team that they’ll allow me to use my music only if I do these things: If I agree to not re-record copycat versions of my songs next year (which is something I’m both legally allowed to do and looking forward to) and also told my team that I need to stop talking about him and Scooter Braun,’ Swift continued Thursday.

‘I feel very strongly that sharing what is happening to me could change the awareness level for other artists and potentially help them avoid a similar fate,’ she said. ‘The message being sent to me is very clear. Basically, be a good little girl and shut up. Or you’ll be punished.’ 

‘This is WRONG. Neither of these men had a hand in the writing of those songs. They did nothing to create the relationship I have with my fans. So this is where I’m asking for your help,’ she wrote.

Swift continued: ‘Please let Scott Borchetta and Scooter Braun know how you feel about this. Scooter also manages several artists who I really believe care about other artists and their work. 

‘Please ask them for help with this – I’m hoping that maybe they can talk some sense into the men who are exercising tyrannical control over someone who just wants to play the music she wrote.’

In a post captioned, 'Don't know what else to do', Swift, 29, said: 'Scott Borchetta and Scooter Braun have now said that I'm not allowed to perform my old songs on television'

In a post captioned, ‘Don’t know what else to do’, Swift, 29, said: ‘Scott Borchetta and Scooter Braun have now said that I’m not allowed to perform my old songs on television’

The artist said re-recording next year is something she is 'legally allowed to do'

She summarized the spat as them telling her: 'Basically, be a good little girl and shut up. Or you'll be punished'

Swift said re-recording next year is something she is ‘legally allowed to do’. She summarized the spat as them telling her: ‘Basically, be a good little girl and shut up. Or you’ll be punished’

Swift added: 'Right now my performance at the AMA's, the Netflix documentary and any other recorded events I am planning to play until November of 2020 are a question mark'

Swift added: ‘Right now my performance at the AMA’s, the Netflix documentary and any other recorded events I am planning to play until November of 2020 are a question mark’

With the rights to masters from Swift and other artists on their roster, the Big Machine Records catalog is estimated to be worth around $1 billion. Reba McEntire, Thomas Rhett and Rascal Flatts are some of the artists on the label.

‘I’m especially asking for help from The Carlyle Group, who put up money for the sale of my music to these two men,’ the Love Story singer added. ‘I just want to be able to perform MY OWN music. That’s it.

‘I’ve tried to work this out privately through my team but have not been able to resolve anything.’

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She then dropped the bombshell that she may not perform at the November 24 awards show at all and the documentary about her may never stream.

‘Right now my performance at the AMA’s, the Netflix documentary and any other recorded events I am planning to play until November of 2020 are a question mark,’ she said. 

Confidantes: Model Gigi Hadid was among the high-profile stars to publicly side with the Shake It Off songstress

Keen eye: Halsey pointed out the imbalance of power in the situation between the artist and executives

Confidantes: Model Gigi Hadid and singer Halsey were among the high-profile stars to publicly side with the Shake It Off songstress 

Tribute: Halsey also sang Swift's Mean on Instagram Stories

Tribute: Halsey also sang Swift’s Mean on Instagram Stories 

A number of the singer’s fans also rallied behind the cause as the hashtag #IStandWithTaylor began trending Thursday, while celebs including Gigi Hadid and Halsey were among those to speak in support of Swift.

‘Scott and Scooter, you know what the right thing to do is,’ Hadid tweeted Thursday. ‘Taylor and her fans deserve to celebrate the music!!’ 

On her Instagram Stories page, Halsey wrote a detailed piece about why she disagreed with the business tactics Swift described.

‘Not only are we looking at an awful business move (because one would be incentivized to allow Taylor to perform her songs seeing as it would be direct to rediscovery of a catalog they currently profit off of???) but this is just mean.’ Halsey said. ‘This is punishment. This is helping to silence her from speaking about things by dangling this over her head.’

The Without Me singer, who also sang Taylor’s Mean on her Instagram Stories account, pointed out the imbalance of power in the situation between the artist and executives.

‘These people are protected because they inspire complicity with fear,’ she said. ‘Banking on the illusion that people will not stand up for her. That the world will say she’s overreacting. You’re barking up the wrong tree.

‘It is her grace and patience in this moment make her the Artist of the Decade.’

Mad: Selena Gomez – who used to date Scooter’s client Justin – said, ‘My heart is so heavy right now. ‘It makes me sick and extremely angry. (I don’t mind if there may be retaliation) this is my opinion’

Her side: Camila Cabello also shared a long note. She said that 'I can't wrap my head around how this could happen. A record label can't be allowed to do this to an artist... whatever needs to happen to get this situation fixed, needs to happen'

Her side: Camila Cabello also shared a long note. She said that ‘I can’t wrap my head around how this could happen. A record label can’t be allowed to do this to an artist… whatever needs to happen to get this situation fixed, needs to happen’

Selena Gomez said, ‘My heart is so heavy right now.

‘It makes me sick and extremely angry. (I don’t mind if there may be retaliation) this is my opinion.’

She went on to say ‘this is greed, manipulation, power.’ 

Camila Cabello also shared a long note. She said that ‘I can’t wrap my head around how this could happen. A record label can’t be allowed to do this to an artist… whatever needs to happen to get this situation fixed, needs to happen.’ 

Tinashe, in response to Swift’s post, wrote, ‘F*** that. We’re with you,’ adding of the situation: It genuinely genuinely makes me sick to my stomach.’  

Making it clear: Tinashe did not waste words pledging her support for Swift

Making it clear: Tinashe did not waste words pledging her support for Swift 

Singer Lily Allen posted: 'Solidarity with Taylor here, this sounds awful, and people wonder why music hasn’t had its #MeToo moment?'

Singer Lily Allen posted: ‘Solidarity with Taylor here, this sounds awful, and people wonder why music hasn’t had its #MeToo moment?’

A closer look: Singer Jordan Pruitt also chimed in on the dispute, questioning the legality of the business tactics the men purportedly employed to hush the outspoken artist

A closer look: Singer Jordan Pruitt also chimed in on the dispute, questioning the legality of the business tactics the men purportedly employed to hush the outspoken artist 

Politics: The Hills star Spencer Pratt seemingly referred to the lack of more artists decrying the purported actions of Braun and Borchetta

Politics: The Hills star Spencer Pratt seemingly referred to the lack of more artists decrying the purported actions of Braun and Borchetta

Speaking out: Grammy-winning songwriter Joel Little went public with his support for Swift

Speaking out: Grammy-winning songwriter Joel Little went public with his support for Swift 

Singer Lily Allen posted: ‘Solidarity with Taylor here, this sounds awful, and people wonder why music hasn’t had its #MeToo moment?’   

Singer Jordan Pruitt also chimed in on the dispute, questioning the legality of the business tactics the men purportedly employed to hush the outspoken artist.

‘The things that @scottborchetta + Scooter Braun are continuing to do to @taylorswift13 are not only wrong, they should be illegal!’ she wrote. ‘You “men” should focus your sights on things other than bullying the Artist of this CENTURY. LEAVE TAYLOR ALONE. PERIODT.’ 

The Hills star Spencer Pratt seemingly referred to the lack of more artists decrying the purported actions of Braun and Borchetta: ‘Sorry I’m not a pop superstar @taylorswift13 cause i def wouldn’t be quiet like all these lames.’

The group Echosmith, actor Alan Cumming, actress Rachel Zegler and YouTuber Ricky Dillon were among those supporting the singer amid the professional battle.   

Squad: The group Echosmith, actor Alan Cumming, actress Rachel Zegler and YouTuber Ricky Dillon were among those supporting the singer amid the professional battle

Squad: The group Echosmith, actor Alan Cumming, actress Rachel Zegler and YouTuber Ricky Dillon were among those supporting the singer amid the professional battle 

The Big Machine Label Group issued a statement Friday denying they blocked Swift from performing her work, and that she owes them ‘millions of dollars.

‘At no point did we say Taylor could not perform on the AMAs or block her Netflix special, the company said, adding that Swift ‘made a unilateral decision last night to enlist her fanbase in a calculated manner that greatly affects the safety of our employees and their families.’  

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The organization said that Swift created a narrative that ‘does not exist,’ and has been unwilling to work with them.

In August, Swift revealed plans to re-record albums 1-5 in a chat on Good Morning America.

‘Something that’s very special to me about this album is it’s the first one that I will own,’ she began about her new release Lover. ‘My contract says starting from November 2020 I can start re-recording albums 1-5. 

‘I think artists deserve to own their own work. It’s next year, I’m gonna be busy.’

She had previously fumed to CBS Sunday Morning that she couldn’t believe who Borchetta sold her music to because they had had ‘numerous conversations about Braun.’ 

Swift was signed to Big Machine in 2006 for her first six albums but she went to Universal Music for her seventh release, Lover. 

In a June blog post, she said for years she pleaded for a chance to own her work but was only given an opportunity to sign back up to Big Machine Records and ‘earn’ one album back at a time, ‘one for every new one I turned in.’

She claimed she ‘walked away because I knew once I signed that contract, Scott Borchetta would sell the label, thereby selling me and my future’. 

Reaction: Fans swarmed Braun's social media with angry sentiments amid Taylor's statement

Reaction: Fans swarmed Braun’s social media with angry sentiments amid Taylor’s statement 

Time to act: Others openly wondered why more artists weren't speaking out amid the controversy

Time to act: Others openly wondered why more artists weren’t speaking out amid the controversy

Music executive Scooter Braun rose to prominence managing Justin Bieber (pictured 2016)

Music executive Scooter Braun rose to prominence managing Justin Bieber (pictured 2016)

In a June blog post, she said for years she pleaded for a chance to own her work. Pictured she accuses Bieber's manager Braun of bullying her

In a June blog post, she said for years she pleaded for a chance to own her work. Pictured she accuses Bieber’s manager Braun of bullying her

Taylor Swift and Borchette during 2006 CMT Music Awards

She had previously fumed to CBS Sunday Morning that she couldn't believe who Borchetta (right in 2013) sold her music to because they had had 'numerous conversations about Braun'

She had previously fumed to CBS Sunday Morning that she couldn’t believe who Borchetta (left at the Country Music Awards in 2006 and right in 2013) sold her music to because they had had ‘numerous conversations about Braun’ 

TMZ reported Thursday that Big Machine sources said Scott and Scooter have ‘extended an olive branch to Taylor, asking her to sit down with them and try to bury the hatchet.’

The source claimed ‘she flatly refused, threatening if they didn’t give her exactly what she wanted she’d go public and tell people to attack Big Machine as well as Scott and Scooter’.

The insider added that Swift ‘has admitted she owes the label more than $7 million and hasn’t paid for more than a year’. 

They also reportedly claimed she owes the label masters and video content. 

DailyMail.com has reached out to reps for Braun and Borchetta but did not immediately get a response. 

BIG MACHINE LABEL GROUP’S STATEMENT ON SWIFT’S CLAIMS 

The Big Machine Label Group, which is run by Scooter Braun and Scott Borchetta, released a statement Friday morning hitting back at Taylor Swift following her Thursday claims that the company has banned her from singing her own music on television. 

Big Machine’s statement is below:  

‘As Taylor Swift’s partner for over a decade, we were shocked to see her tumblr statements yesterday based on false information. At no point did we say Taylor could not perform on the AMAs or block her Netflix special.

‘In fact, we do not have the right to keep her from performing live anywhere. Since Taylor’s decision to leave Big Machine last fall, we have continued to honor all of her requests to license her catalog to third parties as she promotes her current record in which we do not financially participate. 

‘The truth is, Taylor has admitted to contractually owing millions of dollars and multiple assets to our company, which is responsible for 120 hardworking employees who helped build her career. 

‘We have worked diligently to have a conversation about these matters with Taylor and her team to productively move forward. We started to see progress over the past two weeks and were optimistic as recently as yesterday that this may get resolved.

‘However, despite our persistent efforts to find a private and mutually satisfactory solution, Taylor made a unilateral decision last night to enlist her fanbase in a calculated manner that greatly affects the safety of our employees and their families.

‘Taylor, the narrative you have created does not exist. All we ask is to have a direct and honest conversation. When that happens, you will see there is nothing but respect, kindness and support waiting for you on the other side. To date, not one of the invitations to speak with us and work through this has been accepted.

‘Rumors fester in the absence of communication. Let’s not have that continue here. We share the collective goal of giving your fans the entertainment they both want and deserve.’

Source: Big Machine Label Group  



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