- Huw Hughes
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Contemporary womenswear trade fair Scoop is paying homage to this year’s
camp-themed Met Gala with the launch of the show’s SS20 campaign, ‘Camp:
Notes on Fashion’.
Taking place at the Saatchi Gallery from the 21-23 July, the summer
edition of the trade show will feature vibrant artwork throughout the fair
designed by Ratti S.p.A. Como and based on Susan Sontag’s 1964 essay ‘Camp:
Notes on Fashion’, which influenced this year’s Met Gala.
“The Met Gala’s ‘Camp: Notes on Fashion’ explores the trajectory of camp
from the fringe towards popular culture,” Karen Radley, founder and
managing director of Scoop, said in a statement. “Using the courts of
17th-Century France and the history of the word ‘camp’ (it has been
suggested that the word ‘camp’ derives from se camper, meaning ‘to posture
boldly’) as a starting point for the artwork, we have adapted the theme for
our ‘Scoop in the Summer’ design which will feature across the show on
posters, show bags, catalogues, and our infamous Scoop scarves created by
Ratti S.p.A. Como.”
Scoop’s shows welcomes premium department stores from across the globe
including Harvey Nichols, Brown Thomas, John Lewis, Voisins, Galeries
Lafayette, Beymen and Le Bon Marche as well as independent boutiques such
as Aria Boutique, Found, Iris Fashion, Jules B, and Sue Parkinson.
Photo courtesy of ITE Group
