Scoop announces new faces and artistic collaborations for AW20 edition

UK premium contemporary womenswear trade show Scoop has announced a
number of new brands and artistic collaborations to expect at the upcoming
AW20 edition.

Taking place at Old Billingsgate Market London from 9 – 11 February, the
AW20 edition welcomes label Poppy Field and its founders, French couple
Jade and Benoît, who will present the brand’s bohemian, authentic ready to
wear ethical clothes influenced by the couple’s travels. The collection
features 32 traditional and handmade pieces comprising tops, dresses, pants
and wool sweaters created using noble materials such as silk, rayon, batik,
and vegan leather treated with tree bark oil.

New faces at this edition include Devotion, Stardust, Lyla Wilde, Amy
Henley, Petite Mendigote, Mary Ching, Liebre Style, 4160 Tuesdays and more.

Additionally, visitors will get to see creative collaborations such as
Issey Miyake x United Nude, and absolut x Castelbajac. The primary-coloured
POP cashmere absolut x Castelbajac collection from Absolut Cashmere is
“inspired by Love: love around the world, between human beings, love for
the planet, the feeling of cohesion.” Meanwhile, Nude will be upholding its
strong connection with architectural design and exploration of the
possibilities offered by movement, colours and materials.

Scoop announces new faces and artistic collaborations for AW20 edition
Image: United Nude x Issey Miyake, courtesy of

They will be joining a lineup of returning labels to Scoop including
Ragdoll LA, Paul & Joe, Swildens, Suncoo and Duffy. The show will also
welcome premium department stores including Harvey Nichols, Brown Thomas,
John Lewis, Voisins, Galeries Lafayette, Beymen and Le Bon Marche as well
as independent boutiques such as Aria Boutique, Found, Iris Fashion, Jules
B, and Sue Parkinson.

Karen Radley, founder and managing director of Scoop, said in a
statement: “Our raison d’être at Scoop is to create a cross-pollination
between all the arts, bringing together cutting-edge design, fashion and
art. This season will see a special installation by Ibizan artist Oliver
Merlin, as he aligns with Scoop to support world-renowned wildlife charity
The Aspinall Foundation, some truly exciting and artistic designer
collaborations and new faces. I personally look forward to welcoming buyers
to the showcase of the season.”

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Photo: Poppyfield, courtesy of Scoop


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