- Robyn Turk
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Schuh is the latest brand to encourage consumers to recycle
unwanted items. The UK-based footwear company has launched a new
initiative to incentivize its customers to recycle their unwanted,
wearable shoes.
In partnership with reuse and recycling group Recyclatex, Schuh has
launched a program called Sell Your Soles to offer customers a 5 pound
gift voucher for each pair of shoes they donate to the brand.
Customers can then use their vouchers towards the purchase of a new
full-priced item. Schuh is accepting donations of all footwear, not
only its own products.
Schuh will recycle all donated shoes through Recyclatex. According
to Schuh’s website, Recyclatex will collect donations weekly and
approximately 98 percent of all components and materials will be
recycled. Recyclatex will also donate a sum to Schuh’s sustainable
charity of choice, World Land Trust, for every ton of shoes
recycled.
“We are proud to introduce these initiatives in partnership with
Recyclatex as part of our on-going commitment to operate sustainably,”
states Schuh’s website.
