The esports organization FURIA signed the bank Santander as its newest sponsor. The deal is valid for one year and will see the bank’s brand on all of FURIA’s team jerseys, social media productions, overlays in live streams on Twitch, and other marketing actions to be confirmed at a later time. This is the latest step by Santander into Brazilian esports after signing with the Brazilian League of Free Fire in February.
Santander now joins Red Bull, PokerStars, Nike, HyperX, Twitch, Betway, and the recently renewed monitor brand AOC as FURIA sponsors.
As FURIA has entered a new cycle of sponsorships, closing deals with new partners while others were not renewed, the organization’s co-founder André Akkari spoke to The Esports Observer: “The growth of FURIA has been explosive, it is growing fast and with a higher impact every month. We need to make a good equalization of such growth, the will of brands to enter this market, and the way they compare to traditional sports. As a healthy way to seek balance, we reduced the number of brands we are connecting with to be able to grant more powerful deliveries.”
Akkari also revealed that the organization has no immediate plans to sign new deals for the season, and only two new sponsors that are already in negotiations might still be announced in the following months.
