- Marjorie van Elven
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French group SMCP has signed a deal to sell products from its brand
Sandro Paris at Farfetch. “With more than 13 million clients per month
worldwide, Farfetch will be the ideal partner to enable Sandro to address a
wider, premium customer base”, celebrated the company in a press statement.
The partnership with Farfetch is the latest step in Sandro’s plans of
digital expansion and diversification of its sales channels, following the
development of its own ecommerce website and a deal with Chinese e-commerce
giant JD.com.
“We are convinced that having our products on Farfetch will contribute
to Sandro’s digital expansion across the globe, positioning it as a
high-end luxury brand and enhancing its worldwide visibility and
awareness,” said Sandro CEO Isabelle Alouch. Sandro is currently available
for purchase in 190 countries.
