Samsung releases radical transforming TV that can be flipped VERTICALLY so millennials can browse social media feeds
- Samsung’s ‘Sero’ TV can flip vertically to cast content made on mobile devices
- The company hopes it will appeal to millennials viewing content on social media
- Sero will fit in with Samsung’s other ‘lifestyle’ TV’s like The Frame and The Serif
- The TV will cost $1,600 and is currently only being released in South Korea
Samsung wants millennials to use this new TV as a mobile phone by making the device functional horizontally and, for the first time, vertically.
The Sero — Samsung’s latest installment to its TV lineup — is capable of rotating vertically to mimic content orientation on mobile phones.
Samsung hopes the feature will encourage viewers — decidedly those in the millennial age range — to cast social media onto the device.
The company says the design, which can switch between horizontal and vertical modes by just pressing a button, aims to capitalize on the growing number of users engaging in more dedicated and long term viewing on their mobile devices.
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A new round of ‘lifestyle’ TV’s offer a number of new features like customizable bezels, art mode, and even vertical orientation (Sero shown on right)
The 43-inch TV, which sits atop a navy blue stand, is also voice-command ready, with a built in microphone that is controlled by Samsung’s personal voice-assistant, Bixby.
According to a press release, the company will release the TV in Samsung’s home market of South Korea for a starting price of around $1,600.
Once in its vertical orientation, Samsung also says the TV, which is equipped with 4.1 channel 60 watt speakers, can double as a standalone music kiosk with a built-in visualizer.
Samsung’s Sero will add to what the company is calling a new wave of ‘lifestyle’ TV’s that offer varying design and conceptual riffs on conventional products.
Samsung’s Sero tows the line between concept and shipment-ready by offering users a vertical viewing option that it hopes will translate to content made for mobile devices.
Among the other options will be two other concept-focused sets, called The Serif and The Frame.
The Serif is designed to blend seamlessly into viewers’ living rooms with the help of some aesthetically-minded features like a cloth that conceals ports in the back of TV and even a shelf that runs along the top.
Similarly, The Frame is meant to blend into homes by mimicking a piece of artwork. The TV is only 2 inches thick and comes with various attachable framing options in wood grain and solid colors.
The frame is meant to blend seamlessly with one’s living room and offers different bezel options that come in solid colors and wood grain.
With the company’s ‘Art Mode’ the TV can also be used to display high definition artwork when it’s not in use.
To access Samsung’s catalog of 800 pictures, customers will have to pay an additional $4.99 per month.
The frame went on sale initially in 2017, but a new release will feature a QLED display capable of boosting the quality of even 4K picture.
Samsung will showcase its new round of TV’s a pop-up store in Seoul and says it plans to release additional pricing details on the Sero in the months to follow.
