Sainsbury’s is launching a Meat-Free Butchers popup, just in time for World Meat Free Week.
The three-day popup will at first glance look no different than a traditional meat butchers – but the sausages hanging in the window will actually be vegan ‘shroomdog’ sausages, and the mince will be made from pea protein.
The in-store butcher will be specially trained for plant-based cooking, sharing recipe advice and tips to help customers get involved in World Meat Free Week, which encourages people to try more plant-based foods.
The butchers will feature high quality fresh foods, and customers will get the chance to choose a cut of the best animal-free products, before the food is weighed and wrapped just like in a traditional store.
Customers will be able to get their hands on loads of vegan goodies, such as Sweet & Smoky BBQ Pulled Jackfruit, Cumberland Shroomdogs, Veggie Ribz and Moroccon Vegbabs – and they’ll all be selling at a discounted price.
And in case you don’t actually want to spend any money, and just want to go for the experience, there will be foods to try for free.
The popup comes as Sainsbury’s has seen a 24% increase in customers searching for vegan products online, and a 65% increase in sales of plant-based products year-on-year – with sales having doubled in the last year compare to the previous year.
The popup will take place at the Sainsbury’s at 146 Bethnal Green Rd, London, on 21 – 23 June.
It’ll be open from 11am – 8pm on Friday, and 10am – 8pm on Saturday and Sunday.
Buyer for Sainsburys, James Hamilton said: ‘Whilst we’re seeing a huge climb in sales of our plant-based foods, we know from conversations with customers that there is a sense of trepidation about cooking with them.
‘So, our Meat-Free Butchers has been launched to encourage people to get up close to the products, try what they like and take home some valuable cooking advice and recipe inspiration.
‘We have carefully selected the products on offer from the growing range of over 100 plant-based products now available at Sainsbury’s, so customers are in for a real meat-free treat when visiting the butchers!’
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