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Sainsbury’s is the cheapest supermarket for branded goods, study finds


SAINSBURY’S is the cheapest supermarket for branded goods, says a study.

Consumer group Which? compared online prices across six major supermarkets throughout the year.

 Which? found that the 53 branded items cost £107.01 a month at Sainsbury's on average

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Which? found that the 53 branded items cost £107.01 a month at Sainsbury’s on averageCredit: Getty – Contributor
 Which? compared online prices across six major supermarkets throughout the year

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Which? compared online prices across six major supermarkets throughout the year

But they did not include discounters Aldi and Lidl, which do not offer the same branded goods online.

Which? experts compiled a list of 53 common groceries, from Andrex to Ben & Jerry’s to Weetabix.

It found that the goods cost £107.01 a month at Sainsbury’s on average.

The same items cost £117.81 a month at bottom-rated Waitrose — ten per cent more and £129.60 more over a year.

Asda, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose — were included in the study and all price comparison was online.

Asda was found to be the second cheapest, with an average monthly cost of £107.65 for the items.

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Morrisons was in third place, charging £109.13 — slipping from cheapest supermarket of 2018 in the same study.

Natalie Hitchins of Which? said: “Your weekly supermarket shop can have a significant impact on your wallet, and the start of a new year is a good time to look at your household spending to see if there are areas where you can save money.”

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