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Sainsbury’s Christmas advert 2019: Retailer shows Santa’s origin in Dickensian offering


Hero of the story, Nick, merely tries to pick up a fallen fruit from the floor and is accused of trying to steal it. 

As a result, he is banished from the city for his crimes, left on his own in the cold. 

Thankfully, shop owner Mary Ann Sainsbury sees everything and heads out to rescue him. 

She offers him a sack of clementines all for himself and little Nick can’t help but smile from ear to ear at the gesture. 



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