- Robyn Turk
Rue21 is offering customers a second gift to go along with a gift
card purchase this season. The fast fashion retailer has teamed with
the Humane Society of the United States to raise money towards ending
cruelty and neglect of all animals. Proceeds from every Rue21 gift
card will benefit the Humane Society for a limited time.
The retailer is selling red holiday gift cards with photos of
adorable dogs and cats online and in its 697 stores, and will donate
two percent of gift card sales to the Humane Society.
We know our customers care deeply about animal welfare. To assure
that we raise the maximum amount, we will be supporting this program
with in-store promotions and incentives,” chairmand and CEO of Rue21
Michael C. Appel said in a statement.
Rue21’s holiday marketing campaign this season will feature images
of pets available for adoption to bring further attention to the work
of the Humane Society.