Roy Baumeister is a social psychologist whose work focuses on the role of negativity in our perceptions. Together with US journalist John Tierney he is the author of a new book, The Power of Bad: How the Negativity Effect Rules Us and How We Can Rule It. Sitting down with Ian Sample, Baumeister talks about how he became interested in negativity and how we may be able to combat its impact on the way we view the world
