RIVERDALE star Casey Cott shaved his head almost completely bald to raise money for people who are unable to access clean water during the coronavirus pandemic.
The 27-year-old actor – who plays Kevin Keller on the CW show – made the cut with his brother Corey and live streamed the entire process on Instagram.
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During the buzz session, more than nine thousand tuned-in to witness both Corey and Casey get nearly all of their hair shaved off.
Casey sat in a chair during the ten-minute process that revealed multiple phases of his hair removal.
“This is really weird… my mom is almost in tears right now,” the TV star said just seconds into the cut from his brother.
In just four hours after going live, Casey raised over $15,000 with hundreds of donations.
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The Cott Quarantine Cut campaign is now attempting to raise $20,000 to “bring clean and safe drinking water to an entire community.”
The amount is considerably higher than the original fundraising goal of $3,000 – which they said would bring clean water to 100 people.
Teaming up with their sister Carly who works for the Charity Water organization, they said:
“So, we were pretty bored tonight, my brother, sister and I. And we were sitting there like, ‘what should we do?’
“We looked at our amazing sister who works for this amazing company called Charity Water and we thought, ‘Why don’t we shave our heads to raise money for Charity Water?”
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Casey opened up about the reason behind the cause in their mission statement:
“The need for clean water is more prevalent today than ever before. Washing hands is the first defense against the Coronavirus.
“In many parts of the world, washing hands with clean water is not an option,” he wrote amid the global COVID-19 pandemic.
The brothers also said 100% of the money raised will be used to build clean water projects.
Casey and Corey’s campaign has racked up over $17,000 with more than 300 separate donations as of Tuesday.
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Last month, the teen drama – which films outside of Vancouver, Canada – announced it had suspended production amid concerns that a crew member on the show potentially had coronavirus.
A Warner Brothers spokesperson said on March 11: “The team member is currently receiving medical evaluation.
“We are working closely with the appropriate authorities and health agencies in Vancouver to identify and contact all individuals who may have come into direct contact with our team member.
“The health and safety of our employees, casts and crews is always our top priority. We have and will continue to take precautions to protect everyone who works on our productions around the world.
Out of an abundance of caution, production on Riverdale is currently suspended,” the statement concluded.
The series was in the middle of filming its fourth season and has not yet set a date for its return to production.
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