- Huw Hughes
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American fashion designer Rick Owens and French footwear brand Veja have joined forces to launch a sustainable-focused running sneaker.
Designed by both studios, the collaboration brings together the innovative technologies from the Veja Running project and Rick Owens’ trademark attitude, with the sneakers available in butter-beige, black and exclusive “dust” grey. The Rick Owens detail can be seen in the bicolor tone-on-tone “V”, the double bands and the back loop signed by Veja.
The sole of the sneaker is 45 percent bio-based and composed of banana oil, sugar cane and rice husk. It is supplemented by an L-FOAM cushion made out of 50 percent Brazilian natural rubber. The 3D-knit – which is made from recycled plastic bottles – shapes the shoe and makes it seamless and breathable.
The sneakers are available on the Veja website for 250 euros.
“I have absolutely no authority to promote sustainability, but I do endorse the idea of thoughtful living and planning for the
future with kindness in mind. We all gotta start somewhere,” Owens said in a statement.
Photo courtesy of Veja
