Fashion

Revolve launches new proprietary customer loyalty program


Revolve is continuing to enhance its customer experience. The
digital womenswear retailer has launched a new customer loyalty
program using its own proprietary technology.

Leveraging both transactional and emotional loyalty drivers, the
innovative program is designed to enhance the customer value
proposition with reward opportunities that include access to unique
experiences and exclusive meet and greets with influencers and
celebrities. trips and much more.

The program is built with different tiers of rewards and perks
based on points earned through each dollar of purchase. The tiers are
called Insider, Star, VIP and Elite, with each tier opening another
set of perks, such as early access to new arrivals or sales,
personalized stylist sessions and marketing events.

Customers earn a 20 dollar reward for each 2,000 points earned and
have the chance to earn triple points on purchases of items from
Revolve’s selected brand of the month.

“We developed this program entirely with our core customer in
mind,” explained Revolve’s co-CEO and co-founder Mike Karanikolas in a
statement. “We utilized our live customer service channels to confirm
what inspires our customer and why she likes to shop with us. It was
plain and simple, she told us she wanted access to a fun and engaging
program that rewarded her for shopping her favorite brands.

“The program was built in-house using proprietary technology which
allows us full control and adaptability over time. We’re excited to
further engage with our customers while providing them with enticing
rewards and experiences along the way.”



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