- Robyn Turk
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Global beauty powerhouse Revlon has announced the appointment of
Sergio Pedreiro as chief operating officer. The company’s board of
directors selected Pedreiro for the role, effective immediately. He
will report to president and chief executive officer Debra
Perelman.
“Sergio brings to Revlon a wealth of operational and restructuring
expertise, as well as decades of experience from leading international
organizations across a diverse array of industries,” Perelman said in
a statement. “As we enter 2020, which will be a year of continuing
significant transformation and change for Revlon, Sergio will be an
important addition to Revlon’s team and I am confident that he will
use his talents to help us execute and achieve our strategic
goals.”
As chief operating officer, Pedreiro will focus on restructuring
and transforming Revlon’s business operations by improving efficiency
and building upon the company’s foundation for achieving growth. He
joins Revlon with years of experience in senior executive positions.
Most recently, he served as chief executive officer of waste
management company Estre Ambiental S.A. in Brazil. Prior to that he
was chief financial officer at Coty Inc. from 2009 to 2014.
“I am excited to join Revlon as chief operating officer at this
transformational time, not only for the company, but also for the
beauty industry as a whole,” Pedreiro stated. “I look forward to
working with Debbie and Revlon’s team to drive Revlon’s
transformation, enhance our efficiency and cement Revlon’s position in
the market as a global beauty leader.”
