Fashion

Rent the Runway drastically expands Nordstrom partnership


Rent the Runway drastically expands Nordstrom partnership

Rent the Runway users are going to experience more streamlined
service with product fulfillment and returns. The popular clothing
rental service today announced an expansion of its existing
partnership with Nordstrom, which will lead to nearly 30 Nordstrom
locations serving as hosts for Rent the Runway Drop-Off Boxes.

The two companies initiated their partnership in June, with
the introduction of five Rent the Runway Drop-Off Boxes into five
different Nordstrom stores in the Los Angeles area.

Rent the Runway Drop-Off Boxes are also located in several WeWork
locations. Renters can use these boxes to make quick and easy returns
without having to mail their items back. The service is particularly
convenient for Unlimited subscribers, who can rent items as often as
they want with a limited amount at a time. As soon as these customers
scan an item back into a drop-off box, a new spot is freed up for the
next item.

Now, the number of these drop-offs will increase to 29, along with
collaborations in inventory innovation and product development.

Nordstrom will contribute inventory to Rent the Runway’s ecosystem
to extend the lifecycle of its own products. This is the first time
the retailer will be directly participating in a clothing rental
service. The two parties are also looking for ways to enhance the
shopping experience by creating exclusive product that is available
for both purchase and rental.

Rent the Runway extends Nordstrom partnership following recent
customer service issues

Rent the Runway recently experienced an increase of customer complaints due to
issues with order fulfillment. An increased number of drop-off boxes
and added inventory might work to prevent similar issues from
occurring.

“We are thrilled to be expanding our partnership with Nordstrom,”
Jenn Hyman, CEO and co-founder of Rent the Runway, said in a
statement. “We have seen a massive consumer behavior shift unfold over
the past several years, with our community now relying on Rent the
Runway as a near daily utility. As our business has grown, we’ve seen
unparalleled demand for physical experiences including the convenience
of Drop-Off Boxes.”

Photo: via renttherunway.com



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