Premium brand Reiss is continuing to see growth on the high street, with
total group sales up by 23.7 percent to 102.9 million pounds for the 26
weeks to August 3.
In addition, like-for-like sales for the same period grew by 25.6
percent, building on a strong first quarter for the fashion retailer.
To celebrate its strong start to 2019, Reiss is launching its
autumn/winter 2019 campaign with a partnership with London’s world-famous
advertising space Piccadilly Lights, with a campaign celebrating the
brand’s London roots featuring across the outdoor screens for four weeks.
Reiss chief executive, Christos Angelides, said in a statement: “I am
very pleased with Reiss’s first-half performance and encouraged by the
promising start we have made to the autumn/winter ’19 season.
“Our customers are clearly responding to the investment we have made in
people, product, brand and infrastructure. I am also excited at the
opportunity to further raise awareness of the Reiss brand by launching an
autumn/winter ’19 campaign across a series of marketing initiatives, some
of which are a first for the brand, starting in the heart of London with
When discussing the inspiration behind the campaign, which includes
several iconic London locations, including The Barbican, Southbank, Old
Marylebone Town Hall and the British Transport Museum, Reiss’ creative
director, James Spreckley, said: “AW19 evokes a cinematic, euphoric view of
London’s creativity, art and culture. A celebration of the city’s
unexpected backdrops, we wanted the campaign to showcase portraits of
people in their truest, most confident forms. We call it, ‘beauty
Founded in 1971, Reiss operates via multiple channels including; owned
stores, online, wholesale, licensing, franchise and concession with more
than 208 locations in 17 countries across the UK, US, EMEA and APAC.
Images: courtesy of Reiss