Sustainable fashion brand Reformation has joined forces with athletic
brand New Balance to launch a line of sustainable sneakers, marking
Reformation’s first entry into the sneaker category and New Balance’s first
sustainably-led collaboration.
Three New Balance styles have been reinvented for the collection, using
eco-friendly materials such as post-consumer recycled polyester,
chrome-free suede, soy-based inks, and a combination of EVA foam and Bloom
algae for the shoes’ inserts. In addition, all leather used in the
collection is certified gold by the Leather Working Group.
Each sneaker style will come in five colorways, priced between 80 US
dollars (approximately 64 pounds) and 110 US dollars (88 pounds). They will
be available for purchase from October 10 at all of Reformation’s stores,
as well as their ecommerce. Online shoppers will also be able to purchase
the collection via New Balance’s website. Interested consumers can sign up
for a waitlist available on Reformation’s website from October 3.
Pictures: courtesy of Reformation
