- Danielle Wightman-Stone
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Italian luxury brand Redemption has launched its most sustainable
collection to date, after enlisted the help of sustainability and
communications consultancy Eco-Age to “drive substantial and meaningful
change” across its business.
The ‘Athletix’ line marks the brand’s first athleisure wear offering and
has been designed to stay true to what it calls its “glamorous, erudite and
sensual style”, whilst using print and colour block fabrics that are rich
in design and responsible in nature.
Eeach piece in the collection, including leggings, tank tops, body suits
and jumpsuits, has been made from responsibly sourced materials such as
recycled nylon and polyester, and the labelling and packaging is also
recycled and FSC certified.
The move is part of the brand’s wider strategy to strengthened its
commitment to sustainability and has partnered with Eco-Age to “further its
holistic strategy across the business”.
Since Redemption’s inception in 2013, creative director Gabriele ‘Bebe’
Moratti has adhered to a business model where social responsibility is of
paramount importance without compromising the brand, using a disruptive
business model that aims to give 50 percent of profits to charitable
causes.
As well as using its platform for good and to harness the power of
business to create social change, now the brand is looking to push the
boundaries of sustainability by utilising more advanced fabrics and
materials, and by collaborating with collectives in developing countries to
foster prosperity, Redemption explained in a statement.
Images: courtesy of Redemption
