Ralph Lauren’s 50th Anniversary Celebrations Continue With The RL50 Bag Launch

Introducing the RL50 handbag, the new Ralph Lauren tote that fuses the equestrian details and leather craftmanship that are central to the brand’s heritage with an air of practical sophistication for the modern woman.

Inspired by Lauren’s vintage travel bag, the streamlined silhouette of the RL50 has functionality sewn into its seams. With its belted body and curved topline, the design comes in four sizes (mini, medium, large and oversized) and a variety of supple materials (including calfskin, ayers snakeskin, alligator and ostrich) to suit all tastes and lifestyles. There’s a smorgasbord of colours available, too, because Lauren, who celebrated five decades in fashion last year, knows what a woman wants – and what she needs.

“Fifty years ago, I started out with an idea and a dream,” Lauren has commented on the landmark anniversary of his business. “For me, it was never about fashion; it was about enduring style and building a life with the people you love.” The RL50 bag is symbolic of the core values and classic aesthetic that underline his brand. From the face of the RL50 campaign, Taylor Hill, to the attendees of his brand’s 50th birthday celebrations, such as Oprah Winfrey and Martha Stewart, you can imagine women of all ages and backgrounds carrying the bag.

Indeed, Priyanka Chopra, Poppy Delevingne, Caro Daur and Gala Gonzalez have already been toting the RL50 on the streets of London, New York and Paris. The influencers are proof that there is an iteration of the accessory for everyone, and that the bag can be dressed up or down. Resolutely stylish and timeless, the RL50 is now available to buy at select Ralph Lauren global flagships and now. Join the club.


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