- Robyn Turk
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Ralph Lauren is introducing a series of immersive digital-first
experiences, utilizing a first-to-market Snapchat logo scan feature
for apparel. App users will be able to scan the brand’s iconic Polo
Pony logo from embroidery, fabric or other medium to unlock a series
of augmented reality experiences, engaging the consumer in new
ways.
The feature uses industry-first technology, allowing the Ralph
Lauren Polo Pony logo in any medium, including printed materials,
shopping bags, digital executions, advertisements and apparel.
Once scanned, the logo will lead users to a holiday-inspired AR
experience that “offers the opportunity to discover the rich world of
Ralph Lauren all the way through point of purchase,” according to a
press release.
The AR experience will be refreshed on a regular basis, showcasing
with new themes and creative executions.
