- Huw Hughes
-
|
British handbag and accessories brand Radley is to allow in-store
customers to access its entire product range via a new ‘Order In-Store’ app
feature.
The brand, which currently operates 32 stores in the UK, has
collaborated with omnichannel order management specialist OneStock for the
new feature which allows orders to be delivered from the most appropriate
store or distribution centre. A click and collect option will also be
available.
“We wanted to create an in-store digital shopping experience for our
customers offering more product options, higher stock availability and an
improved click and collect offering,” Francis Rodrigues, head of IT at
Radley, said in a statement. “With OneStock we have the opportunity now to
deliver this.”
Romulus Grigoras, CEO at OneStock, added: “By using technology that
encourages customers to shop in-store, Radley is creating an optimised
omnichannel experience. Full visibility of its collection, and less queuing
in stores due to mobile payment capabilities, will offer customers a
service that reflects the pedigree of this quintessentially British
brand.”
Radley said it is also implementing a mobile point of sale system in its
stores to improve checkout speed. Transactions will be managed via
OneStock’s app, which uses PayPal Here technology to process payments.
Photo credit: Radley, Facebook
