- Robyn Turk
-
|
After founding a fashion line and digital fashion magazine,
stylist-turned-entrepreneur Rachel Zoe has delved into the realm of
home decor. Zoe is partnering with Pottery Barn’s teen and kids lines
to create a collection of interiors items.
The collections will include 50 items across furniture, lighting,
bedding and accessories and will incorporate Zoe’s design signatures,
such as vibrant colors, animal prints, rich textures and soft tones.
It is set to launch in September.
“Decorating a home is a natural extension of my process as a
designer and stylist, and I truly love doing it,” Zoe told Elle Decor.
“Expanding in the home space is always something I’ve wanted to do,
and I feel like I’m just getting started.
“The aesthetic of the collection is very true to me. It’s the
perfect representation of effortless glamour that is demonstrated
across the core of all my brands. I wanted it to feel incredibly
glamorous but still warm, inviting, and dreamlike.”
Allison Spampanato, senior vice president of product development at
Pottery Brand Kids and Pottery Barn Teen, told WWD that the collection
will showcase Zoe’s artistic philosophy, bringing together the
designer’s experiences as both a fashion entrepreneur and a
parent.
