Digital marketing firm Pursuit Marketing has announced plans to open a new Berlin office in the next three months as it urges companies to adopt a four day working week.
The company is mapping out its global expansion with a new location opening in Berlin in the next three months, before launching its first US office next year.
The company part of the 4icg Group is headquartered in Glasgow with offices in London, Malaga and Istanbul. Pursuit trialled a four-day working week for its employees in Glasgow and London in 2016.
During that period, its turnover had grown from £1.6m in 2016-17 to £16.7m in 2020-21. It claims that productivity over the five years has increased by 29.6%.
Pursuit has been sharing their experiences on the success of its flexible working journey and how it could be replicated by others, including policy makers from the South Korean Government.
Lorraine Gray, chief operating officer at Pursuit, said: “We knew from the culture we had created that not all our employees were driven by pounds and pence – some liked and really valued our approach to flexible working and our focus on wellbeing.
“The introduction of the four-day week has never been about cost cutting for us, there has been no reduction in salary or benefits, and there’s no compressed hours. We put our employees first and as a result staff retention has increased to over 90% and morale is up with 85% of the workforce believing the four-day working week has boosted their wellbeing.”
Lisa Gallagher, director and co-founder of Flexibility Works (Scotland’s third sector organisation supporting flexible working) said: “Developing a flexible working culture helps both businesses and employees thrive while also helping to address some of Scotland’s big societal and economic challenges. Pursuit is a shining example of a true flexible working model, and we are delighted to follow the continued success of their four-day week as they grow their remarkable team both in Scotland and internationally.”
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