- Robyn Turk
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Pure London has announced its roster of womenswear brands to show
during its upcoming July edition. Amongst the group of over 700
brands, the UK trade fair is putting a special focus on ethical
fashion through its Pure Conscious section, as well as brands targeted
towards Gen Z consumers.
The company noted in a press release that “Gen Z continues to offer
a platform for young fashion, bursting with of-the-minute, trend-led,
ready-to-order fashion and street style collections.” Youth-targeted
brands featured in the upcoming show include Bench, Ragged Priest,
Cubic, Glamorous, Compania Fantastica, Amy Lynn and Collectif
Vintage.
Additionally, the fair’s Pure Conscious section will show “pioneers
of ethical and sustainable fashion,” such as Ulsto, Komodo, Menestho,
Mimush, AfterLife Project, Scarabaeus Sacer, and Raw Angel
Apparel.
Pure London will also host a series of educational content via
talks and keynote speakers during the July fair. Topics will center on
sustainability, a circular economy and social media, amongst
others.
Pure London is scheduled for July 21-23 at Olympia London.
