Puma launches sustainable collection with First Mile

Puma has teamed up with First Mile to launch a co-created sportswear
collection made from recycled plastic, which goes beyond recycling as it
also rooted in “social impact and human connection”.

The co-branded collection has been designed to help consumers perform
their best during any workout and features shoes and apparel including
T-shirts, shorts, jackets and leggings, which have been made from recycled
yarn that is manufactured from plastic bottles collected in the First Mile
people-focused network in Taiwan, Honduras, and Haiti.

Puma launches sustainable collection with First Mile

The collaboration highlights the First Mile initiative, which supports
micro-economies by creating sustainable jobs and reducing pollution. The
collected plastic bottles are sorted, cleaned and shredded, before being
transformed into yarn that is then used to make “products with purpose”.

Stefan Seidel, head of corporate sustainability for Puma said in a
statement: “Even though one of the key benefits of this partnership is
social impact, the Puma and First Mile program has diverted over 40 tonnes
of plastic waste from landfills and oceans, just for the products made for
2020. This roughly translates into 1,980,286 plastic bottles being
reused.

Puma launches sustainable collection with First Mile

“The pieces from this co-branded training collection range from shoes,
tees, shorts, pants and jackets—all the apparel is made of at least 83
percent to even 100 percent from the more sustainable yarn sourced from
First Mile.”

The collaboration with First Mile is part of Puma’s commitment to reduce
its environmental impact and live up to its code of being “Forever
Better”.

Kelsey Halling, head of partnerships at First Mile, added: “We hope that
whoever buys this collection feels good about this purchase, not just in
terms of choosing something that uses sustainable material, but knowing
that those entrepreneurs in the First Mile are being connected to this
product because it’s their material going into it.

Puma launches sustainable collection with First Mile

“The more we can connect that last mile with the first mile, the easier
this sustainable movement will be able to continue.”

Images: courtesy of Puma



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