Pull&Bear teams with UCLA on collection and pop-up

Pull&Bear is going to college. The Inditex-owned young fashion
brand has joined forces with the University of California Los Angeles
(UCLA) on an exclusive collection themed around the academic
institution.

The collaboration between the two parties is based upon shared
values of youth, diversity and commitment, according to a press
release.

Pull&Bear lends its street-style approach to traditional varsity
apparel with the Pull&Bear x UCLA collection. The range includes
T-shirts, sweatshirts, jackets and accessories that feature the
university’s characteristic logos and badges, with its colors yellow
and navy blue seen throughout.

UCLA students were used in the collections editorial campaign
rather than professional models, and the campaign was shot at iconic
locations throughout the campus.

The collection will be available in select Pull&Bear stores
globally and through its e-commerce site. The brand will also host a
pop-up store at UCLA’s campus. The brand’s first physical retail space
in the U.S., the pop-up will remain open for three weeks and carry
both the new collaborative line as well as a selection of Pull&Bear’s
menswear and womenswear lines.

Image: Pull&Bear