Primark launches summer collection and we're booking a holiday immediately

While our spring British weather may have plunged into a deep dark pit right now, brighter days are ahead. So as we sit here with the heating *still* blasting and our umbrellas dripping monotonously in the corner, it’s the thought of summer that’s keeping us going. Specifically: the summer wardrobes.

Having spent what feels like forever in 50+ denier tights and layered roll necks, it’s refreshing to envisage a somewhat warmer existence. Even if it is further away that we anticipated…

Keeping the dream alive right now, Primark have just launched their high summer collection bursting at the seams with bang-on-trend Broderie Anglaise jumpsuits, wide-brimmed sun hats, crochet bikinis and snake-print sandals.

The colour palette ranges from the fashion world’s new favourite beiges, browns and neutrals, to statement tie-dyes and metallics.

Shot on location, the campaign serves as perfect holiday inspo as the model poses soaking up the sun on rooftops, on the edge of pools and seeking shade in old town side streets.

Whether you’re partying in Ibiza or lying on a beach in Mykonos – and whether your holiday aesthetic is more desert traveller chic or neon party princess – Primark have got us all sorted for the season ahead.

Now it’s just up to the weather to play ball…

Scroll down to soak up Primark’s high summer collection campaign and daydream about warmer days ahead.


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