PRIMARK has announced a major shake-up to its stores as it reveals plans to trial a click-and-collect service.
The retailer will offer 2,000 children’s products as it trials click-and-collect services in more than two dozen stores in the North West.
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The business said the trial will run out of 25 shops and will give those who live nearer a smaller Primark access to a much wider range of items.
Primark launched a website in April but until now shoppers have only been able to browse online.
The business said the site had proved popular, and it estimates that almost 15% of customers are using it to check stock levels in stores.
Parent company AB Foods said: “Our average-size stores are only able to stock a limited range and for these customers the number of options available to them will broadly double, increasing even more for customers of our small stores.
“This trial will enable us to provide more fashion, licence and lifestyle products to more customers and more often.”
The Sun has asked which stores will be included in the trial and when it will begin – we’ll update this story when we know more.
AB Foods released a financial update today and said that Primark “remains on track to deliver a full-year adjusted operating profit margin of some 10%.”
It said sales were up by 81% in the three months to the end of May, when compared with last year.
Some of the company’s TV partnerships have proven successful, with Lilo & Stitch and Stranger Things branded clothes performing well.
Earlier this year, it also launched a collaboration with high-street bakery chain Greggs.
The clothing range, which included Greggs branded hoodies, sold out within hours.
The duo also unveiled a new concept store, with a Greggs cafe inside a Primark – you can find out what happened when we went to visit.
But Primark has warned that soaring inflation will force it to increase prices in the autumn.
In today’s trading update, AB Foods said nothing about costs, inflation or prices at Primark.
But it did reveal pressures at many of its food businesses. AB Foods owns AB Sugar, which employs around 40,000 people worldwide, tea company Twinings, and others.
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