Fast-fashion e-tailer PrettyLittleThing, which last month made its
fashion week debut in New York, has announced a collaboration with British
girl-band, Little Mix.
In a short statement, PrettyLittleThing said that the Little Mix
collection, launching on November 7, will be a “collection of cohesive
stories that reflect each of the girl’s personal style, capturing
PrettyLittleThing’s core customer, and perfect for the imminent party
season”.
The partywear collection “cultivates true girl-band uniform” with a nod
to the 90’s and noughties and will be “bold, playful and super sexy”
featuring a mix of textures and prints, such as luxe jacquards, bottle
green and deep copper sequins, snake prints and diamanté
crystal-embellished mesh.
In keeping with Little Mix stars Perrie, Jade, Leigh-Anne and Jesy’s
open approach to body diversity, the collection has been designed to “sit
perfectly against not only each other, but every body” and will be
available in UK sizes 4-26.
Little Mix to launch fashion collection with PrettyLittleThing
PrettyLittleThing chief executive, Umar Kamani said: “The girls have
been fans of PrettyLittleThing over the years so collaborating with them
was an absolute pleasure on this project as they already had a huge
attachment to the brand.
“What’s so wonderful about this collaboration is Little Mix define unity
and strength to young girls and women through their music but also they all
have such unique and individual style which makes this collection so
exciting because it’s so diverse.”
Announcing the news to their social media followers, Little Mix said on
Instagram: “We’ve absolutely loved creating this collection for you and
can’t wait for you to see it!”
The caption was posted alongside the first looks from the collection
shot in front of the Eiffel Tower, where each Little Mix star is wearing a
different snake print look in pink, blue and brown, including a strapless
jumpsuit, a mini dress and coat, and trousers and a bra, as well as
accessories including over-the-knee boots, handbag, rucksack and round
purse.
PrettyLittleThing x Little Mix will be available from November 7 with
prices ranging from 12 – 100 pounds.
PrettyLittleThing has previously collaborated with US rapper, Saweetie,
singer Ashanti, model Ashley Graham, and TV, Radio presenter and model Maya
Jama.
Image: courtesy of PrettyLittleThing
