- Danielle Wightman-Stone
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Presentedby, London-based sneaker and streetwear consignment store, has
launched its own unisex clothing line following demand from consumers for
clothing that would “replicate the success” of its trainers and
streetwear.
The collection follows three basic principles “refined styling, quality
and design,” explained the brand, with subtle attention to detail with the
unique aglets, zip pulls and custom branding applications, including
embroidery, raised graphics and bespoke back neck labels giving the
collection its premium feel.
Presentedby’s new apparel collection will be presented in four drops
that will be available online on the brand’s newly revamped website, as
well as in their physical store in London’s Fitzrovia and Harvey Nichols
concessions.
Drop One consists of refined “everyday use” pieces from 100 percent
cotton T-shirts and hoodies, designed to be wardrobe staples to matching
pant and crew neck sets is made from a specially developed fabric combining
a loopback to a breathable sports mesh. While the Joggers have been
designed with the sneaker connoisseur in mind, with the graphic placement
drawing the eye to the lower leg.
Drop Two builds further upon the three basic principles, focusing on
subtle statement pieces, with a patterned T-shirt, trousers and crew neck
sweatshirt in neutral colourways.
Ridwane Ettoubi, founder of Presentedby, said in a statement: “At
Presentedby, we strive for quality and excellence in all of our work. Our
initial clothing line has taken us months to craft for a very good reason
and having watched our customers closely, longing for higher-end brands
through our boutique in Harvey Nichols, we knew we had to create an equally
strong clothing range if we wanted to compete.
“Our aim is to give our customers a premium quality product at a
respectable price point. The Presentedby collection confidently holds its
own alongside some of the biggest brands on the market, and we are proud to
be releasing the first in a long line of premium products. We have some
exciting future collaborations from Presentedby clothing coming very soon
and we look forward to releasing more details.”
Prices for Presentedby’s clothing ranges from 45 pounds for a Ticket Tee
to 325 pounds for a Tyvek Oth Jacket.
Image: courtesy of Presentedby
