- Anna Zwettler
-
|
The Premium Group has cancelled its Berlin summer trade shows, Premium
and Seek, as well as its Fashiontech conference due to Covid-19.
With the original intention of rescheduling its events to the end of
July, the group is now forced to cancel, as the German federal and state
governments prohibited large-scale events with over 1,000 visitors until
August 31, 2020.
“We greatly regret the decision of course, especially after the success
of our January events,” said Anita Tillman, managing partner of the Premium
Group in a statement. “The ban on large-scale events has been around for
some time and has been publicly discussed. It hurts us to do it, but we are
also conscious of our responsibility. If cancelling our trade shows,
conferences and parties contributes to the safety of our customers and
visitors, then we have to take this step.”
The Premium Group further commented that it has been in contact with all
of its brands and partners to develop new approaches focused on
digitalization. It has collaborated closely with the B2B marketplace, Joor,
to create its own digital platform, Veee.com, which offers retailers and
brands a functioning wholesale process on an international, digital scale.
Webinars on providing customers with an optimal, digital ordering solution
will also be offered shortly.
The group added that “its trade show formats have been about more than
just ordering for a long time now”. Instead, priority is placed on
connecting the fashion community through encounters, emotion, inspiration
and communication.
With the cancellation of Berlin trade shows, focus is now on Düsseldorf.
The trade show Gallery has rescheduled its fashion and shoes events to the
joint dates of August 30 to September 30, 2020. Additionally, Fashion Net
Düsseldorf e.V. has just announced that it will organize an order platform
in late summer, with order days taking place from August 5 to August 12.
Photo credit: Lisa Dartmann for FashionUnited
