- Danielle Wightman-Stone
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The Design Museum has confirmed that next year it will host an
exhibition offering insight into Prada’s creative approach, inspirations
and landmark collaborations as part of its 2020 programme.
‘Prada. Front and Back’ will open in September 2020 and marks the first
major museum exhibition for the Italian label, and will trace how Miuccia
Prada has transformed the family business after joining in the
mid-Seventies and turned it into one of the most successful luxury fashion
houses in the world, while at the same time as transforming the landscape
of style and culture.
The exhibition will showcase how Miuccia, along with her husband,
Patrizio Bertelli, has changed the way that people dress, redefined how we
understand luxury, while also exploring new materials and technologies and
her passion for art, design and architecture.
The Design Museum, which was granted access to the brand’s Milan
headquarters, notes that Miuccia has made Prada “the essence of modernity”
and that the exhibition will explore Prada’s transformation of the “idea
and practice of fashion and the continuing evolution of a global
enterprise”.
The exhibition is expected to feature some of Prada’s most iconic
pieces, including handbags, shoes, and items from its catwalk collections.
Deyan Sudjic, director and curator of Prada. Front and Back, said in a
statement: “We are delighted to announce our 2020 Programme, with a series
of provocative exhibitions that will allow us to make the impact of design
visible: from examining the technology and innovation that drive the
sneaker industry to the transformation of our musical world through
electronics.
“Through the prism of design visionaries such as Rem Koolhaas and Herzog
and de Meuron, we will tell Prada’s remarkable story in fashion. By
questioning every aspect of the design landscape through our exhibitions,
public and learning programme, we can connect design with people’s everyday
lives and passions.”
The Design Museum has previously showcased fashion exhibitions on
Azzedine Alaïa and Paul Smith.
‘Prada. Front and Back’ will open in September 2020.
Image: courtesy of the Design Museum / Prada SS20
