Lifestyle

Prada and Adidas are collaborating for the first time


The two brands have some exciting news (Picture: Adidas)

A new fashion collaboration has been announced – and it’s the first of its kind.

Prada and Adidas have announced they will be joining forces, but are remaining tight-lipped on the finer details.

Yesterday, the two brands posted an image of some Adidas shoe boxes inside a Prada shopping bag on their social media – hinting to the fact that their project will have a strong footwear focus.

The luxury Italian designer and the sportswear giant are set to embark on a long-term collaboration, starting with two Prada for Adidas silhouettes – launching in December 2019.

With pieces for both men and women, the shoes will be made in Prada’s Italian factories, but will incorporate Adidas’s technical footwear knowledge.

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The two brands will then follow up with a second capsule collaboration, which is due to land in early 2020.

This is set to include new Luna Rossa performance sailing footwear, which will fuse practicality with haute fashion.

The new collection will touch on themes of heritage, technology and innovation and will draw on the both of the brand’s archives to reinvent classics.

This is not, however, Prada’s first venture into activewear. The luxury brand reissued its sportswear line, titled Linea Rossa, last year – following its debut in 1997.

Adidas is also no stranger to designer collaborations, having previously joined forces with Rick Owens, Raf Simons, Stella McCartney and Yeezy.

Prada said in a statement: ‘The aim of this partnership is to investigate the realms of heritage, technology and innovation.

‘Prada for Adidas is a laboratory for ideas, a new vehicle for creativity.’

One of the hottest recent collabs between fashion giants was H&M x Giambattista Valli, which saw the couture giant making their products ‘available to the masses’.

Kylie Jenner was part of the squad that modelled for this merging of minds, so it’ll be interesting to see whether Adidas and Prada are able to pull some big names out of the bag come their drop.

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