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Esports organization Pittsburgh Knights has signed a three-year deal with analytics platform Zoomph to measure its sponsorship deals. Zoomph will measure social media and Twitch engagement to provide insights on the Knights’ current sponsor relationships. Additionally, the Knights organization will serve as a product advisor for Zoomph’s platform and services.
“Customers have asked us to provide our capability aligned for esports, and now with the partnership with the Pittsburgh Knights, our esports customers will be able to run their front office prospecting, sponsorship measurement, and valuation on the Zoomph platform,” said Mike Pycha, Zoomph CRO in a release.
The Knights’ current list of sponsors includes multiple non-endemic brands such as convenience store chain Sheetz, Totino’s, and SmileDirectClub, as well as gaming peripheral brand HyperX. The organization currently competes in Smite, Paladins, PLAYERUNKNOWN’S BATTLEGROUNDS, Apex Legends, PUBG Mobile, Madden, Super Smash Bros., and Gwent.
