- Huw Hughes
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The organisers of leading menswear trade show Pitti Uomo, which takes
place biannually in Florence, Italy, have announced amid growing
coronavirus concerns that they are “working hard” to make sure the upcoming
16-19 June edition will go ahead.
Italy is the worst-affected European country by the Covid-19 pandemic
and is in virtual lockdown.
A statement published by Pitti Immagine on Monday and addressed to
“exhibitors and buyers, co-workers, suppliers and stand builders, to all
journalists and friends” said: “What we want to tell you loud and clear is
that we are all working hard to open next June’s fairs on the dates
announced. We have never stopped. Put simply, it is our duty: no more or
less than our duty towards you.
“We are fully aware that this fair season will not be like all the
others, it will be an exceptional season, combating the fear and the
emergency. Not in order to remove them but rather with the aim of facing
them and realistically laying down the foundations for a relaunch that is
as rapid as possible. For this reason, we have decided to invest.
“We are, in fact, working on a dual-track basis, physical and digital,
with innovative and complementary services to boost the efficiency of the
relationships between companies and buyers. The physical fair, rich in
content and with even more new features, will be flanked by the e-PITTI
Connect digital platform, which, beyond the current emergency, constitutes
a patrimony that we have been developing for quite a long time and with
which we will be launching a brand new and advanced version in June in
order to offer new functionality, more contents and also remote interaction
modes. With your contribution: we are a system and we work as a system,
that is an undeniable treasure.”
Photo courtesy of Pitti Immagine Uomo
