- Robyn Turk
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Pinterest announced its latest shopping feature for its site this
week. The social search engine’s Catalogs and Shopping Ads function
allows brands to plug their products into a new shopping space to
bring items to the attention of millions of consumers searching for
products.
The new feature brings with it several offerings that help match
shoppers with products. Brands can now upload a full catalog to
Pinterest, creating shoppable Pins that can be shared across the site.
Pinterest is offering these businesses a new dashboard to help them
organize their feed and make their products more easily discovered by
users. Retailers can also utilize a “shop a brand” function that
allows users to view specific brand catalogs.
Retailers can also purchase Shopping Ads on Pinterest. Available to
all businesses, these ads can promote products and are easy to create
through the site’s self-serve tool.
On the consumer side, users will have an easier time finding
products they want to purchase while searching on Pinterest. The site
will now offer personalized shopping recommendations alongside style,
home, beauty and DIY Pinterest boards. Users will be shown shoppable
product recommendations personalized to what they had been saving on
the site.
With the increase of Product Pins, consumers using Pinterest will
find more products to search. They can use simple search terms like
“midi skirt” or “men’s watches” to be shown shopping results right at
the top of their feed.
Pinterest hopes that its new shoppable search features will help
retailers get in front of consumers who are looking for their
products, thus connecting sellers with the right products to the right
shoppers.
